Introduction:

Event engagement is crucial for creating meaningful connections with attendees, especially in B2B settings. Gamified events are transforming how attendees interact, offering an engaging experience that encourages exploration and participation. A recent event on cards and payments innovation, hosted by Volksbank and DG Nexolution, leveraged event gamification to great success.

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Make It Interactive:

Gamification brings a dynamic layer to events, making them more than just networking opportunities. For Karten-Forum event, 200 decision-makers from the banking industry were invited to participate in a challenge. Attendees were tasked with visiting different booths, scanning QR codes, and collecting digital collectibles. The simplicity of the challenge sparked curiosity, while the rewards offered exciting incentives for full participation.

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Incentivize Participation with Rewards:

A successful gamified event revolves around well-chosen rewards. In this case, completing the challenge unlocked entries into a raffle, offering exclusive prizes like a romantic getaway and two UEFA match tickets, sponsored by VISA. Such high-value rewards drove strong participation—83% of attendees joined the challenge, and 67% completed it.

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Track Engagement with Leaderboards:

To further boost event engagement, a leaderboard displayed real-time progress, adding a competitive edge. Leaderboards help drive conversations and excitement as participants see their rank change. This sense of accomplishment motivates further interaction, ensuring that attendees stay invested throughout the event.

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Maximize Efficiency with White-Label Gamification Solutions

One of the greatest advantages of incorporating gamified elements into events is the ability to use white-label solutions. These pre-built platforms can be customized to fit the branding and objectives of any event, significantly reducing development time and costs. Instead of building a gamification system from scratch, event organizers can leverage proven solutions that offer all the necessary features, from QR code scanning to leaderboards, without the heavy lifting. This allows event hosts to focus on engaging attendees and enhancing the overall experience, while minimizing the operational effort and financial investment required for implementation. Loyi can support you exactly this with minimum efforts on your side.

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Leverage Data for Future Events:

By incorporating gamified challenges and tracking participation via QR codes, event organizers gather valuable data on attendee behavior. Insights into which booths were most popular and how many completed the challenge can inform future events, ensuring each experience is optimized for maximum attendee engagement.

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Conclusion:

The Volksbank and DG Nexolution event demonstrated how challenges, rewards, and leaderboards can significantly enhance event engagement. By making the experience interactive and fun, they transformed passive attendees into active participants. Gamified events offer a pathway to deeper connections and longer-lasting conversations with attendees—driving both engagement and business outcomes.